10,000 Tastes, 10 Billion Reasons

On Wednesday August 10th I volunteered through the Toronto Vegetarian Association at a fabulous event in Yonge-Dundas Square. 10,000 Tastes, 1 Billion Reasons was run jointly by Empathy Unlimited and TVA, and featured Gene Bauer of Farm Sanctuary as part of the FS 25th Anniversary tour. From 12-6 roughly 12,000 people came through Yonge-Dundas Square to nab one of the free veggie dogs supplied by Tofurky and to sample the wares of some great vegan products, such as Sweets from the Earth, Daiya, Vega, NaturA, and of course Tofurky.

I was lucky enough to be working in the Tofurky tent with Tim Dunn, their awesome Canadian sales rep. We had a blast sampling out Tofurky deli slices and chatting with a really wide variety of people. Because of the central location of the event people stopping by ranged from hardcore raw vegans, to the veg-curious, to serious omnivores. It was incredibly interesting to speak with everyone about food choices and the implications of the things we eat on our bodies and the planet.

If I took anything from the day, it was that so many people are open to the idea of reducing their intake of animal products. It was inspiring to witness people who had never tried vegan options, a lot of whom assumed them to be not nearly as delicious as animal products, discover just how wonderful they actually are. The look on people's faces as they found themselves enjoying a vegan deli slice, cookie, or cheese shreds was priceless.

For more information on the Toronto Vegetarian Association, Empathy Unlimited, and Farm Sanctuary simply click on their name.


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